Privacy Policy

LVS Ascot (we) are committed to protecting and respecting your privacy.

This policy, together with our terms of use and any other documents referred to in either document, sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

By visiting this website, you are accepting and consenting to the practices described in this policy.

For the purpose of the Data Protection Act 2018 (Act) and the EU General Data Protection Regulation, the data controller is LVS Ascot, a charity registered in England and Wales under charity number 230011, with its registered office at London Road, Ascot, Berkshire, SL5 8DR. We are a registered data controller with the Information Commissioner’s Office under number Z7511344.

Our nominated representative for the purpose of the Act is Farhan Farooq.

Information we collect from you:

We will collect and process the following categories of data about you:

Information you give us. This is information about you that you give us by filling in forms on the website (, interacting with the Site or by corresponding with us by phone, e-mail or otherwise. It includes information you provide when you register to use the site and when you report a problem with the Site. The information you give us will include your name, address, e-mail address and phone number, as well as preliminary information about your entry to the school (child(ren) name(s) and age(s), proposed term(s) of entry, boarding or day pupil(s), etc.).

Information we collect about you. This is information that we collect automatically about your visit during your time on the Site. It typically involves technical information and is often collected using small data files called “cookies”. This information helps us to provide you with a good experience when you browse the Site and also to indicate where the Site requires improvement. More information on how cookies work, what cookies we use and why can be found in our Cookie Policy (available here).

Information we receive from other sources. This is information that we receive about you if you use any of the other websites we operate. In this case we will have informed you when we collected that data if we intend to share those data internally. We will also have told you for what purpose we will share your data. This also includes information that we receive from third parties, such as business partners, sub-contractors in technical services, advertising networks, analytics providers, search information providers and so on. We will notify you when we receive information about you from them and the purposes for which we intend to use that information.

Uses made of the information:

All information about you that we collect or receive, whether of a personal or technical nature, may be used by us in the following ways:

  • To carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from us;
  • To provide you with information about other goods and services that we, or our selected partners, offer that are similar or relevant to those that you have already purchased or enquired about, such contact will only be made by email or SMS, from which you can opt out at any time;
  • To notify you about changes to our services;
  • To administer the Site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
  • To improve the Site to ensure that content is presented in the most effective manner for you and for your computer;
  • To allow you to participate in interactive features of our service, when you choose to do so;
  • As part of our efforts to keep the Site safe and secure;
  • To measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you; and
  • To comply with our record keeping and information storage obligations and policy (please see the “Where We Store Your Personal Data section below for more details).

Information we receive from other sources. We will combine this information with information you give to us and information we collect about you. We will use this information and the combined information for the purposes set out above (depending on the types of information we receive).

Disclosure of your information:

We may share your information with:

  • Any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006;
  • Business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you;
  • Advertisers and advertising networks that require the data to select and serve relevant adverts to you and others. Such information would not include anything that would make an individual identifiable to the advertisers, but we will provide them with aggregate information about our users (for example, that 500 users live within a particular area) to help them reach the kind of audience they want to target. We may make use of the personal data we have collected from you to enable us to comply with our advertisers’ wishes by displaying their advertisement to their selected target audience; and
  • Analytics and search engine providers that assist us in the improvement and optimisation of the Site;


We will disclose your personal information to third parties:

  • In the event that we sell or buy any business or assets, in which case we will disclose your personal data to the prospective seller or buyer of such business or assets;
  • If we, or substantially all of our assets, are acquired by a third party, in which case personal data held by us about our pupils, parents and interested parents will be one of the transferred assets;
  • If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use and other agreements; or
  • To protect our rights, property or safety, or those of our parents, pupils or others.

No disclosure or transfer of your information will be to persons or entities outside of the European Economic Area (EEA).

Where we store your personal data

All information that you provide to us is stored on our, or our selected business partners’, secure servers within the EEA, for a period of 7 years, and we will take reasonable steps to protect your information in accordance with this policy, including (without limitation):

  • Installing a secure firewall;
  • Using anti-virus protection software;
  • Encrypting data; and
  • Carrying out regular back-ups.

Where we have given you (or where you have chosen) a password which enables you to access certain parts of the Site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of any data transmitted to the Site; and any such transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Your rights

You have the following rights under law in respect of your personal information:

  • The right to be informed about the collection and use of your personal information;
  • The right of access to your information to verify the legality of our use of it;
  • The right to request that inaccurate or incomplete information about you is rectified;
  • The right to request the deletion or removal of your information where there is no further reason for us to use it (such as you have withdrawn your consent or we no longer provide your children with education);
  • The right to restrict the use of your information;
  • The right to obtain and reuse the information that we have about you for your own purposes;
  • The right to object to certain uses (such as for marketing purposes); and
  • The right not to be subject to a decision that has a legal effect on you that has been based on an automated decision.

Should you wish to exercise any of these rights, you may do so at any time by writing to us at the address given below. In some cases, we are permitted to charge a small fee of no more than £10 in respect of our administrative costs.

If you feel that your rights have been breached in any way, you should contact Farhan Farooq at the address given below or lodge an official complaint with the Information Commissioner’s Office via their website (Information Commissioner’s Office) or by writing to:

Information Commissioner’s Office
Wycliffe House
Water Lane
Cheshire SK9 5AF

The Site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

Changes to our privacy policy

Any changes we make to our privacy policy in the future will be posted on this page. Please check back frequently to see any updates or changes to our privacy policy.


Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to Farhan Farooq at

Further Questions

If you have any further questions about how we collect and process your data, you can contact us in one of the following ways:


Phone: 01344 884440

Letter: Heatherly, London Road, Ascot, SL5 8DR

If you are not happy with the way your data has been handled by us and feel unable to resolve the issue with us, you can complain to the ICO:

Information Commissioners Office

Phone: 0303 123 1113

Website: Information Commissioner’s Office Concerns

LVS Ascot Alumni Privacy Notice

Your privacy is important to LVS Ascot. The information below sets out how we use and protect the information we may hold about you.

Data we hold

When you become a member of the LVS Ascot Alumni we will collect your name, email address, graduation year, school house, current employment or education status, current location and your marketing preferences should you wish to be contacted. This will be used to contact you regarding Alumni related matters.

How do we store your data?

Your data is stored digitally with Mailchimp, for which you can find their privacy policy here

How long do we keep your data for?

Your data will be kept until you request to leave the LVS Ascot Alumni, at which point it will be destroyed.

Who do we share your data with?

We do not share your data with any other organisation or 3rd party

Your rights

Under the GDPR you have several legal rights regarding your data. The rights are as follows:

  • The Right to be informed
  • The Right to access your data
  • The Right to erasure
  • The Right to object
  • The Right to rectification
  • The Right to restrict processing
  • The Right to data portability

Further Questions

If you have any further questions about how we collect and process your data, you can contact us in one of the following ways:



FAO: Data Protection Officer
LVS Ascot
London Road

If you are not happy with the way your data has been handled by us and feel unable to resolve the issue with us you can complain to the ICO:

Information Commissioners Office
Phone: 0303 123 1113
Website: Information Commissioner’s Office Concerns (see the button below)